Quote:
Originally Posted by molamann
I wonder why they just won't create another badge like Lexus, Infiniti, Acura, etc.
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that costs lots of money, probably a few 100 million $ over some years.
I do remember reading an article about why Toyota-->Lexus. It's essentially this, Toyota never had a reputation for building shoddy cars, whereas Hyundai did. Since Toyota already had a solid rep it was easy to transition to a upmarket brand. Hyundai f*cked up their rep by building rebadged Mitsubishis that were unreliable junk when they first started here in the U.S.
It's difficult to convince people of a new image especially after you had a bad rep.