I think the pros for the FR-S/BRZ outweigh the cons and when compared from a tuner's aspect the FR-S is the way to go. Need I remind the long time Z guys that we had to wait a very very very very long time for the Z after market to grow. Even now the aftermarket for the z34 is no where near as big as it was for the z33 and other previous Z cars and its been 3.5 years. Greddy already has a reputable TT kit out and the car hasn't been on US soil for a 6 months. The FR-S has is a tuner's wet dream, cheap starting platform (after the dealers stop pushing ridiculous ADM's) and massive competition amongst aftermarket vendors. The FR-S aftermarket is going to dwarf the Z very quickly, social media is already full of pics and concepts that major aftermarket companies are making.
Performance wise, sure the Z will dominate for now but think about how expensive it is to really build the Z34, you're looking at close to 3/4 the cost of the car for a well built and tuned TT kit, an S/C kit will run you at least 10g's. Moreover, while dyno #'s are nice making 500whp+ is useless on a road course, to date I don't think I've seen any TT member even attempt to run it all out at a road course. So you have potentially extreme HP #'s that are good for the drag strip which is not the Z's forte but create a largely uncontrollable monster at the track.
I think the biggest issue with the FR-S is that it comes off as too young but I could probably get around that knowing that the aftermarket for the FR-S is huge. Moreover, call it a gut feeling but given the proper driver a FR-S properly tuned and turboed is going to embarrass a lot of Z guys at the track.
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2009 Carbon Fiber/Red 370z aka Trish: Sports Package, Meisterschaft full catback, Fast Intentions Longtube Headers, Injen Long Tube Intakes, UpRev Tune: Sold 
2008 Lotus Exige S Club Racer aka Bella, always leaves me smiling
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