I don't take Datsun as an insult, many people know the old Z cars and Nissan in the US by the name.
I think the issues comes from the fact that the name Datsun was started and used by the existing Nissan company to protect their brand name from a potential flop when they entered the American market. As the brand became a success they phased it out, because we can all be proud of what they had gotten to.
The Datsun nameplate is now coming back into use for newly developing markets for the same reason.
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