The BRZ/FR-S seems to scream two things, cheap and fun! A new base level Z will cost more than the BRZ. One thing that will be interesting to watch, the Z's aftermarket has grown slowly, we had to wait a long time for forced induction and the S/C kit and elements such as VVEL remained locked with no solution in sight. The BR-Z will have an astounding aftermarket available from what I've seen thus far. If you plan on staying stock, then I'd go with the Z, but if I was going to build a nice Jap Tuner car with strong aftermarket support and many options that is a thrill to drive even at 40-50mph, I'd go with the BRZ.
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2009 Carbon Fiber/Red 370z aka Trish: Sports Package, Meisterschaft full catback, Fast Intentions Longtube Headers, Injen Long Tube Intakes, UpRev Tune: Sold 
2008 Lotus Exige S Club Racer aka Bella, always leaves me smiling
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