Posted this in the general section but wanted to put it on here as well since it is relevant.
Disclaimer: This is not a perfect fix but is very easy, very cheap, and is only noticed unless you are looking for it.
Product: Dr. Colorchip in Nissan KAV
Tools: Rotory tool with polishing attachments
Step 1: Polish the wheel rash area trying to minimize the amount of additional wheel paint you take off.
Step 2: Clean the affected area up.
Step 3: Apply Dr. Colorchip like you normally would on a body paint chip