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Originally Posted by bvl
The NSX was a few things. At the time it was an affordable exotic (something we all wish the R35 stayed true to but the Yen/Dollar is preventing that).
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I know this is off-topic, but the R35 is as close to affordable exotic as the NSX was, if we're talking about initial MSRP. The NSX was always expensive. 60-90k in 1990's money. True, that's cheaper than its competition, but the R35 has remained around the 80-100k price point these days. It's about the same.
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Originally Posted by bvl
two companies defy the business odds by releasing a 25K RWD sports coupe that has limited practicality.
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They have a business case in mind. As with most manufacturers, they are making these sports cars to draw people into the showroom and look at the boring minivans and midsize grocery getters that the people are actually shopping for. Even if they take a loss, the volume of Camry and Legacy sales will more than make up for it.
Back to the article, I am excited for the BRZ/FRS to come out, but I don't like the hyperbole in the article about how it's just so much better than the Miata and Z. Edging them out narrowly I could believe, but with this much hype thrown in, I'll believe it when I see it. I'm thinking Subaru threw Autocar some serious ad dollars for this.