Personally, as long as it is under 30K or so for a loaded BRZ limited, I'm fine with it. I'm not going to quibble over 1k or 1.5k.
If it really drives as well as the reviewers are saying, there really is nothing much like it at anywhere near that price point. People will bring up Genesis 2.0T and V6 Mustang and Camaro, but really those are all quite different cars. The "fun" factor is somewhat hard to quantify, but if it is present the car may well be worth much more than they are charging.
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2010 Platinum Graphite 370z Roadster:Touring/Sport
2013 Subaru BRZ Limited
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