The biggest reason that the FR-S is seeing such support this early on is because it's been anticipated for a while. Also, the FR-S is cheap enough for kids to be able to pick one up. People that can afford the 370Z are generally older, and many don't have any experience or desire to mod a car. The FR-S is marketed at an entirely different demographic.
Like others have said, the 370Z hasn't been left out in the cold. Plenty of stuff available.
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