Although color is such a personal preference, there may be functional reasons for color choice as well. In visual acuity testing, yellow and white are the colors most easily perceived, which is a good thing. When other drivers SEE your car they are perhaps less likely to HIT it.
My area has tons of wooded, winding, narrow little roads over hill and dale. Lots of emerging into sunshine and back into shade. I found that when I had black cars in the past (a Miata and a Maxima), people simply didn't see the cars. Not as bad as a bike! But still, I got cut off a lot more and had a number of near misses b/c folks simply didn't see the car. It got so bad that on the Miata I painted broad yellow racing stripes to make it more visible. Now that my cars are Imola yellow (Audi S4) and pearl white (370Z), this seems to happen far less often.
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