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Old 03-24-2012, 03:45 PM   #697 (permalink)
Zaggeron
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Quote:
Originally Posted by ZMan8 View Post
Mx-5 is also an established well known brand. People buy it because it's an mx-5. FRS has nothing working for it though. They don't yet have a brand image.

For example if toyota made the Supra again and made it 400+ hp twin-turbo v-6 stock, people would pay 60k for that because its a "Supra"
Maybe, but people also buy it because it is a relatively low-cost fun to drive sports car. The FRS/BRZ is also looking to be a relatively low-cost fun to drive sports car that is similarly priced.

Are you saying the Mx-5 is worth the price *because* it is an established brand but the BRZ isn't because it's brand new?

If you're simply arguing that it is priced to high to be competitive in that very small market ... I dunno, maybe you are right. But that has nothing to do with whether it is worth the price.
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