Quote:
Originally Posted by Zaggeron
True enough, but the Mazda MX-5 most comparable to the BRZ Limited -- the top tier trim with leather, Bluetooth and satellite radio but no Nav, is listed at 31.2K. That's a few K above what we expect the Limited to run and the limited will have Nav.
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Mx-5 is also an established well known brand. People buy it because it's an mx-5. FRS has nothing working for it though. They don't yet have a brand image.
For example if toyota made the Supra again and made it 400+ hp twin-turbo v-6 stock, people would pay 60k for that because its a "Supra"