MikeUCFL

So currently as it stands, I'm told invoice is 39,511 and they're willing to do 1000 under (38,511) and that was their best offer. So I went ahead and asked for an estimate on my current car (2009 VW GLI with 49k miles: kbb says 14.7, truecar says 15k) and first was given an estimate of 13.5k. After some back and forth emails, I got my trade in to 14k but I still don't think this is working out in my favor? Their reasoning for not going any higher is because they're not making any money on the Z (2.8% of the invoice is 1106.30, which they said I'm taking 1000 out of), and they have to make their money back on my trade in. But.. then I'm totally thrown off by how some of you got 2-3k under invoice, because that would mean they are losing money? Something here seems wrong, can someone clue me in :P

Also at 38,511 + tax (6.5%) would be somewhere around 41k. From looking at the "what did you pay" I feel really discouraged doing this deal until I remember it's at 0% APR.. which kind of equals it out in a way... right?