As a ZDayz "Marketing Partners" for this years ZDayz, ZSpeed Performance is proud to bring you the latest press release concerning the "Project 370Z" that is scheduled to have it's first showing at ZDayz in Fontana Resort this May!
Nissan "Project 370Z" has gone live!
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ZdayZ 2012
Nissan Facebook Fans Invited to Participate in “Project 370Z,”
Helping Define the Ultimate Enthusiasts’ Z® Car
Social Media-Directed Modifications Focus on Powertrain, Exterior and Interior;
Finished Project Planned for Reveal at Annual “ZDayZ” Gathering in May –
Nissan North America, Inc. (NNA) today launched a social
media-directed Nissan 370Z build-up called “Project 370Z” at the Chicago Auto Show
– where the upcoming 2013 Nissan 370Z is also being previewed. The goal of the
project is to utilize the passion and knowledge of Nissan Z® fans online to help direct
the creation of a unique, one-off Nissan 370Z utilizing readily available aftermarket
parts and accessories. Fans will vote on potential modifications and follow along with
the progress online through facebook.com/nissanperformance.
“Car companies build project vehicles all the time, but we thought it’d be interesting
to harness the power of social media to reach out to Z® enthusiasts – the people who
are doing this to their own cars everyday,” said Jon Brancheau, vice president,
Nissan Marketing, NNA. “Together we’ll create a vehicle that expands on the already
outstanding performance and style of the Nissan 370Z with a balance of street and
track ready modifications. Then we’ll share the finished project at upcoming Z® car
enthusiast gatherings around the country.”
Project 370Z will be built in several phases – power, handling/brakes, interior and
exterior. Fan Likes, Comments and Wall Posts will be reviewed over the course of
each voting session and the part or accessory with the most fan support will be
chosen for the build. For example, in the initial Power Phase, fans might vote
between a turbocharger or supercharger for the factory 3.7-liter V6. Phase 2 may
include suspension and braking system, since the finished vehicle is expected to see
substantial track time. Fans will take part and share in every aspect right up until
the final design is revealed at its planned debut set for late May at the annual
“ZDayZ” event.
ZDayZ is an annual Z® car enthusiast gathering that takes place in the Great Smoky
Mountains of North Carolina and Tennessee. Each year the event draws hundreds of
Nissan Z®, GT-R and other Nissan performance car enthusiasts from all over North
America. This year's ZDayZ will be held on May 17-20. Attendees will participate in
a car show, exhaust sound-off, dyno competition, group dinners and multiple group
drives – including runs on ”The Tail of the Dragon,” which has 318 curves over an
11-mile stretch of scenic Tennessee mountain highway.
“We’re excited to see how this group-sourced Z® will come out and how it will
perform on both the street and track,” said Brancheau. “Social media has become a
powerful communications tool and a great way for us to stay connected with our
tremendous fan base. Immediacy, like social media itself, is another benefit of
Project 370Z – which will be built from start to finish in less than four months.”
In addition to its debut at ZDayZ, Project 370Z will be shown at other enthusiast
events such as ZCON 2012 and the 2012 SEMA show. The finished 370Z will also be
made available for testing by leading enthusiast publications, forums and blogs.
The 2013 Nissan 370Z, which goes on sale at Nissan dealers nationwide in June
2012, features a number of enhancements – including a revised front fascia with
vertical LED daytime running lights.
About Nissan North America
In North America, Nissan's operations include automotive styling, design,
engineering, consumer and corporate financing, sales and marketing, distribution
and manufacturing. Nissan is dedicated to improving the environment under the
Nissan Green Program 2010 and has been recognized as a 2010 and 2011 ENERGY
STAR® Partner of the Year by the U.S Environmental Protection Agency. More
information about Nissan in North America and the complete line of Nissan and
Infiniti vehicles can be found online at
Nissan Cars, Trucks, Crossovers, & SUVs | Nissan USA and
Welcome to Infiniti.