TXSpeedDemon

I did mine 2 years ago this month. They are holding up great. I have 1 dime sized chip in one and one tiny chip in another. Other that that they still are perfect. I'll be touching up mine after I get new tires in the spring. Have put about 12K miles on them.

I ended up spending way more than $100 total, but less than the $800 you've been quoted. When all said and done I think I spent around $300-400. My photo album about the painting process may have a final cost.

A few pointers if you do this:
I used both wheel paint (white) and Engine paint (black). The black paint has not chipped at all. Engine paint has a bit of a more rubberized feel and I think holds up better to rocks and road debris. The wheel paint is harder and chips easier.

Do multiple coats. A lot. I'm pretty sure that's why mine has held up so well. If I remember correctly I have like 3-5 coats of primer, 5-6 coats of each color paint, and 3-5 coats of clear coat.

If you plan to do this now you'll want a heat gun for sure. The curing process in our current temps will take FOREVER. Seriously you'll only get about halfway through one wheel with multiple coats each day. So have a set of backup wheels or another car to drive for the weekend. Keep your heat gun below 300 degrees or you will yellow the clear coat. It will come out clear, but with a yellowish tint to it affecting your end color. Keeping it under 300 degrees will take a bit more time, but it will dry evenly and without any coloring/hazing. Without a heat gun you'll have to put on REALLY light coats or you will get drips and wrinkles in your clear coat. I have about 2-3 of these that you can see from 2 inches away, but any further you can't tell since they are so small. With the heat gun your drying time between coats goes from about 2 hours to only about 15-30 minutes.

Do worry if the paint seems a bit hazy or flat. The clear coat will do wonders to increase the visual depth and bring out the shine. I wasn't too happy with my "gloss" black until after I put the clear coat on it.

If you are planning on doing just one color I would say go for it. One color is super easy and wouldn't take longer than 1 weekend to do all four wheels including clean, sanding, prime, paint and clear. Going two colors is a lot harder to get clean lines. I had to hand paint all the edges of mine to get straight lines the way I wanted them.

All in all I say go for. I get compliments on mine from everyone who sees them in person. Just last week I was walking into Petsmart as 3 guys in their 20s were walking out and overheard them say "Check out that Z over there. Those wheels are SICK!!!" Feels good getting compliments on them and being able to tell them with pride you did the work yourself.