Initially, it will be a huge seller for Toyota. Expect wait lists at every dealer, as it will be the new cool car for teens and other entry level buyers, and there is a lot of pent-up demand for an affordable RWD car from Toyota/Honda.
However, at $28000, it is on the top edge of being called "affordable", and if Toyota follows its normal path, it will move the price upmarket each year until it is an expensive "premium" car, and sales go flat, at which point it will be killed. (see "MR2")
Short answer: not a car I am interested in with only 200hp or so. By the time it has decent power, its a $35k+ car, and then my choices would be 370Z, Camaro SS, Mustang GT, or a whole lot full of slightly used Boxster, Corvette C6, etc.
Last edited by kent370; 12-11-2011 at 11:24 AM.
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