Safety equipment and luxury amenities.
Go back to the early days when many cars didn't even come with AC. They didn't have power adjustable seats, air bags, crush panels everywhere, sound deadening, luxury materials, etc. There is a lot that goes into these cars and making them attractive to 95% of the buyers out there that are just want something nice and sporty to drive daily.
Not to mention real lightweight materials are very expensive as was mentioned earlier. The Z can come as light as 31xx lbs or as heavy as 33xx in coupe form depending on how you option it out, so it's not exactly a heavy car by today's standards. But from a performance standpoint it's not necessarily light either.
If you actually look at the dimensions on the Z it's not really a "small" car. It's got a robust chassis and drivetrain and all of that is going to lend itself to just being a heavier platform than truly small cars.
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- Steve
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