Whoops. I picked a bad car to compare a Civic to. I meant something like, why are Z wheels so much more expensive than Civic wheels? What was going through my head was the idea that wheel manufacturers, say, think that a Civic owner would spend $2000 on a set of Volks for their $20k Civic. That is approximately 10% of their vehicle cost. Therefore, I assume the wheel manufacturers would guesstimate that they should price their 370z wheels for $3000 (10% of a Z's cost). Is there a legitimate reason for this price difference other than markup? I mean, everyone can clearly see there is a price difference. Where does this come from?
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