If they didn't try to screw him, they didn't do a good job of trying to salvage the situation either. This is not the first time I've seen a dealership "make a mistake" then do a poor attempt to cover it up.
I know people are out to make money but you don't have to blatantly screw customers with bait and switch tactics, useless or high priced addons that "come with every car" or just straight bad customer service.
Best thing you can do as a customer is to be informed and do research. The most trouble I've had is usually with the finance departments. If you don't come in with your own loan or paying cash, prepare to be bent over...
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SOLD 12/30/2011 2010 370Z Coupe Monterey Blue 6MT/Touring/Sport/Nav
F.I. CBE CF w/ 12" Res | V1 | SecondSkin | Stillen G3 | EVO-R CF B-Pillars | Volk GT-S Ti Gunmetal 19x9.5 +30 F, 19x10.5 +8 R | Swift Spec-R Springs
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