The way the program works, this is usually for american express card holders but anyone can do this. Same with truecar.com I think. Basically they are a 3rd party company putting deals together. You can then print out the price and it will tell you which dealers are honoring that and at what price. With that you go to the dealership and you can pay that EXACT same price, but there is always some room there to negotiate as well. It will show you what the invoice price etc is and what a lot of people paid. I use this as a negotiating tool, if they don't do better or atleast same then I can always buy in another dealer that is offering this.
I think zag.com is the same website.
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