Quote:
Originally Posted by UNKNOWN_370
They sold 5567 units for 2011: they are grossly losing money on the Z.
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Then why don't they run special offers (rebates, 0% financing, etc...) like they do on their "most popular sellers." They don't advertize the Z to the general public. I don't think I've ever seen a TV ad for a Z and they rarely even flash a pic of one on regular Nissan TV spots. If they were really concerned about sales figures they'd invest more in marketing. The Z is a totally impractical car. Good marketing is how you get people to buy what they don't need or even want.