Something missing from the arguments on this thread is the development costs of building your own race car. Part of the $150K is for the engineering, tuning, and testing Nissan has done on the car already. While the parts to build a similar car can be purchased and installed individually for less than $150k, anyone who did so would still be looking at significant development costs.
Some of these costs would include:
Parts one bought would fail and the resulting damage would have to be repaired
Track time
Tires (race slicks are not cheap)
Custom fabrication
Custom CNC work
Gas for your truck to the track
Trailer upkeep
Hotel rooms(?)
Fluid replacements ($75 a gallon gear oil anyone?)
Dyno time
Sublet labor rates
etc.
So you're getting a lot more than a car with some nice go-fast parts for the $150K, you're getting a tested, balanced and functional race car designed by some of the best motorsports engineers around.
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