Originally Posted by theDreamer

The DVD division will die in a little over five years. From high fees to mail discs, rapid growth in streaming, to debt caused this move. The company wants to keep the main name with the truly growing division and split off the dead leg.

Though I find it interesting that so late in the game they will offer video game rental. This could honestly bring a new huge revenue market to the company since video game streaming services are still years away from offering a viable service. I honestly might be using that service since I do not buy a lot of games but would like to rent some just to play a few.