Quote:
Originally Posted by Zaggeron
I'm thinking the real question here is whether NIssan's 370z sales suffer at all because of these sorts of reviews. If sales suffer, is it because Nissan just misjudged the American market -- Would an increase in price of 500-700 for the addition of an oil cooler really made that much of a difference to the number of units sold? Or was it just bad timing that right after they released the car there was this upsurge of moderately priced performance cars?
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The 370z is a low-volume enthusiast car, and as such, I think it is much more affected by bad comments in the established auto media that your typical commuter automobile.
I would offer as a counterpoint -- would the addition of a $300 (Nissan's cost in volume can't be the same as retail) oil cooler added to cost of the "Sport" package reduce sales of that package ($3000 vs $3300)?
If it reduces bad press, and it's costs are covered, IMHO, it's a good deal.