I bought an almost identical car - brand new leftover 2010 with touring, nav, sport, mud flaps, floor mats. I paid $34.5k, which was over $2k off invoice.
I think that's around where you should be. That car has been sitting on the dealer lot for a year now, and they are paying to keep it there. They will want to move it.
The difference in price on the used market year-to-year is maybe $1,500, so you should be paying $1,500 less than what you can get a 2011 for.
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