Originally Posted by ImportConvert

I agree. People are going to look to the Genesis to see how Hyundai has been doing. So far, it has slotted in beneath it's competitors. Maybe they are going to rely on decisively superior 'ring times/magazine numbers and first-impression upon seeing the interior?[/QUOTE]

they're going to have to. What else will they be able to bring to the table? No competitive racing pedigree ala corvette, porsche, GTR; no name brank recognition (same examples). they will have to soley rely on having an honest to goodness awesome example of automotive engineering.

Honestly, i don't think they'll get it 100% right on the first try, but if they get 85-90% of the way there, they'll def put everyone on notice since their next gen will def be a huge step up if their history is any indication.