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Old 07-12-2011, 04:34 PM   #30 (permalink)
Econ
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from the WSJ today:

"But today Hyundai U.S. Chief John Krafcik shared a curious bit of info that seems almost implausible. The brand also seems to appeal to the very wealthy.

American Express Centurion Card holders – those people who are rich enough that they are offered a “Black Card” with a nearly unlimited line of credit and a host of other niceties – buy Hyundais at a disproportionately high rate compared with other cars. Indeed, 6% of Black Card holders say they have a Hyundai in the garage. That’s tied with Bentley and Audi. Others on the list: BMW is tops with 22%; then Mercedes with 21%; Porsche with 15%; Lexus, 11%; Ferrari, 8%; and Acura, 7%. That puts a lot of interesting brands below it."
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