Ok here is what I got from our initial conversation...
Custom character artwork and name + 3 stickers =$65
Multiple stickers after that = much less still negotiating
Send him artwork + 3 stickers = $45
multiple stickers after that = much less
If we do a group buy of 10 or more people he will cut us an even better deal!
He is also allowing for 2 revisions in his pricing.
Mike