Quote:
Originally Posted by MacCool
No, I understood you perfectly. It just didn't make sense.
If that indeed is Apple's general marketing concept, it's certain that the rest of the industry will soon copy them. Again.
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It is their marketing concept. It happens at every convention they do. They put up that big number and then go into some of the "features". It's some major fluffing, but it works. I don't know if other companies would copy that kind of marketing strategy exactly, although minor feature highlights are becoming more of a norm these days.