Originally Posted by ProfessorDave

That article is a summary of a study published in the Journal of Personality and Social Psychology (JPSP as all the cool academics call it), which is one of the premiere journals in psychology. If I can get my hands on the original, I'll share the details of how the study was conducted. The popular press tends to mangle the findings of research studies to make them sound more interesting.

Fortunately for those single male Z owners, no one pays attention to the BBC, or the JPSP (except nerdy psychologists and graduate students).