Can somebody explain to me the rationale in branding this car as Scion? I and I bet many others are immediately turned off because of the image Scion has come to portray. I mean yes, ultimately it comes down to how the car performs but I feel like Toyota is immediately cutting down the market size by doing so. In my opinion, branding it as Toyota wouldn't have the reverse effect of cutting out young drivers as long as it remained affordable. Apologize if this was addressed earlier in the thread.
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