The design is really attractive and stylish, but the power will be lacking. Toyota is aiming for a retail price in the low 25k market. It will compete with the Hyundai Genesis 2.0T, Subaru WRX, Lancer Ralliart, VW GTI, Mini Cooper, Honda Civic Si, Cobalt SS T/C, Dodge Caliber SRT4, etc.
I'm thinking it will be close to the 200 bhp league. It's no where near the status of the 370z.
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