Originally Posted by m4a1mustang

Manufacturers spend money on advertising when it's worth it to do so. Would NISSAN see any real gain if they ran a bunch of ads dedicated to the 370? Unlikely.

With regard to televison, GM doesn't advertise the Corvette much at all. Ford really never advertises the Mustang... the one exception being the commercial for the V6 (touting it's fuel economy because that's what sells these days).

The 370 is one of those cars you either want or you don't want. You usually know before you even drive it that you're going to buy it. For a product like that you're better off buying a few print ads in some magazines that your target demographic would read. The first 370Z advert I saw was a print spread in a January '09 issue of GQ.