Nissan 370Z Forum - View Single Post

m4a1mustang · 04-05-2011, 09:10 AM

Manufacturers spend money on advertising when it's worth it to do so. Would NISSAN see any real gain if they ran a bunch of ads dedicated to the 370? Unlikely.

With regard to televison, GM doesn't advertise the Corvette much at all. Ford really never advertises the Mustang... the one exception being the commercial for the V6 (touting it's fuel economy because that's what sells these days).

The 370 is one of those cars you either want or you don't want. You usually know before you even drive it that you're going to buy it. For a product like that you're better off buying a few print ads in some magazines that your target demographic would read. The first 370Z advert I saw was a print spread in a January '09 issue of GQ.

04-05-2011, 09:10 AM	#75 (permalink)
m4a1mustang A True Z Fanatic Join Date: Feb 2009 Location: Northern VA Posts: 55,385 Drives: on two wheels Rep Power: 6962	Manufacturers spend money on advertising when it's worth it to do so. Would NISSAN see any real gain if they ran a bunch of ads dedicated to the 370? Unlikely. With regard to televison, GM doesn't advertise the Corvette much at all. Ford really never advertises the Mustang... the one exception being the commercial for the V6 (touting it's fuel economy because that's what sells these days). The 370 is one of those cars you either want or you don't want. You usually know before you even drive it that you're going to buy it. For a product like that you're better off buying a few print ads in some magazines that your target demographic would read. The first 370Z advert I saw was a print spread in a January '09 issue of GQ. __________________ - Steve Zs & Coffee - Saturdays at 10AM in Fairfax, VA and Columbia, MD (Click the banner!) LIKE us on Facebook!